Intern, CRM & Customer Outreach Strategy
Remote/Hybrid • Part-time internship • 20–30 hours per week
About Investra
Investra is an AI‑powered real estate investing startup backed by Santa Clara University's Bronco Ventures Accelerator. Our mission is to modernize the PropTech space by empowering investors and real estate professionals with smarter tools and insights. As a young company, we provide interns with the rare opportunity to work directly with the founding team and contribute to shaping the company's trajectory.
Position Overview
We are looking for a CRM & Customer Outreach Strategy Intern to set up and optimize our customer relationship management (CRM) system and design a data‑driven customer outreach strategy. You will work closely with the founders to map our sales funnel, implement a CRM platform (e.g., HubSpot, Salesforce, or equivalent), and develop targeted engagement campaigns for investors, brokers, and real estate professionals.
This position is ideal for graduate students (MBA, MS in Marketing, Data Analytics, or related disciplines) who want to gain real‑world experience in marketing technology, customer segmentation, and go‑to‑market strategy. The internship is unpaid and can be completed remote or hybrid in San Jose, CA.
Responsibilities
- Research and recommend CRM platforms that fit the needs of an early‑stage PropTech startup. Assist with set‑up, data import, and configuration.
- Build and maintain clean contact lists (investors, brokers, property owners). Segment audiences by demographics, interests, and investment preferences to enable personalized outreach.
- Collaborate with founders to craft multi‑channel outreach campaigns (email sequences, LinkedIn messaging, webinars). Develop templates and cadence schedules to nurture leads through the funnel.
- Proactively identify and research potential investors and partners on LinkedIn and other social media platforms, building lists of qualified leads for outreach and engagement.
- Track key metrics (open rates, response rates, conversion) to evaluate campaign effectiveness. Use insights to refine segmentation and messaging.
- Work with the marketing team to align CRM data with social media and content efforts. Ensure consistency of brand voice and messaging across all channels.
Qualifications
- Currently pursuing or recently completed a degree (MBA, MS in Marketing/Analytics, or related fields).
- Hands‑on experience with CRM systems (HubSpot, Salesforce, Zoho, etc.) and basic data‑analysis skills (spreadsheets, SQL, or visualization tools).
- Experience with lead generation tools such as Apollo, ZoomInfo, or similar platforms is preferred.
- Strong written and verbal communication skills; ability to craft clear, professional outreach messages.
- Detail‑oriented self‑starter with excellent time management skills and the ability to work independently.
- Interest in PropTech, real estate investing, or startups is a plus.
What You'll Gain
- Hands‑on experience setting up a CRM system and designing customer engagement strategies.
- Exposure to the fast‑growing PropTech industry and insight into how data drives customer acquisition and retention.
- Experience working directly with Investra's founding team and influencing go‑to‑market strategy.
- The opportunity to make a tangible impact in a rapidly evolving startup environment and build a portfolio of real‑world marketing tech skills.
Position Details
- Qualified interns may be eligible for a small grant to support professional development or project-related expenses. Details will be provided during the interview process.
- Job Type: Internship
- Employment Type: Part‑time (20–30 hours per week, flexible)
- Compensation: Unpaid (college credit available if applicable)
- Location: Remote or hybrid in San Jose, CA